Thursday 20 March 2008

Mike Sefton - Music Publishing / A&R / Consultancy

With almost 30 years experience in the music industry, Mike rose from DJ’ing to record retailing before being voted “Club Promotions Manager of the year”, 3 years running whilst working for Phonogram / London Records, influencing the careers of acts such as Cameo, RUN DMC and Shannon. Moving onto A&R at A&M Records, Mike worked with acts such as Janet Jackson, Barry White, Crystal Waters, Robert Clivilles & David Cole, Al Green and Arthur Baker.

Following the sale of A&M to Polygram, Mike moved into Music Publishing where he worked as Senior Creative Manager and then Head of A&R for BMG Music Publishing, later heading up DeConstruction Songs, Ministry Of Sound Music Publishing and V2 Music, signing and working with writers and acts such as X-Press 2, Rollo (Faithless / Dido), Mike Pickering (M People), The Grid, Death In Vegas, Steve Anderson (Kylie Minogue), Steve Robson (Take That, James Morrison), Shep Solomon (Britney Spears, Kelly Clarkson) and Metrophonic Music (Brian Rawling, Paul Barry & Mark Taylor).


Mike’s extensive experience in his Creative and A&R roles both for records and publishing put him in a great position to help artists, writers, bands and catalogue owners fulfill their potential and go on to achieve everything they set out to do. In particular Mike's background in DJ culture and Dance A+R , Promotion and Retail, commissioning remixes and crossing club hits to the very top of the pop charts, combined with his experience in working and developing mainstream hit singles and commissioning music for media, is a rare blend in an industry increasing split into categories and sub genres.

Mike has recently formed 2Pointzero Music, a brand new company run by Mike Sefton and Chris Bangs who both have wide range of experience in most areas of the music industry. They can commission, produce, record, master, license and publish music for for Branding, Film, TV, Radio and Games etc. All pieces of music are Copyright Clean, so they are able to clear both Masters and Publishing in a hassle-free manner.

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2Pointzero Music is a UK based Sync Licensing and Publishing Solution for Master Rights Owners ( Label Owners, Producers, Bands etc) . Music for TV, Ads, Films, Console and Online Gaming. Directors are Mike Sefton and Chris Bangs who both have wide range of experience in most areas of the music industry.
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