Saturday, 9 February 2008

ABOUT.......... 2.0 MUSIC – music / publishing / licensing


With almost 30 years experience in the music industry, Mike rose from DJ’ing to record retailing before being voted “Club Promotions Manager of the year”, 3 years running whilst working for Phonogram / London Records, influencing the careers of acts such as Cameo, RUN DMC and Shannon. Moving onto A&R at A&M Records, Mike worked with acts such as Janet Jackson, Barry White, Crystal Waters, Robert Clivilles & David Cole, Al Green and Arthur Baker.

Following the sale of A&M to Polygram, Mike moved into Music Publishing where he worked as Senior Creative Manager and then Head of A&R for BMG Music Publishing, later heading up DeConstruction Songs, Ministry Of Sound Music Publishing and V2 Music, signing and working with writers and acts such as X-Press 2, Rollo (Faithless / Dido), Mike Pickering (M People), The Grid, Death In Vegas, Steve Anderson (Kylie Minogue), Steve Robson (Take That, James Morrison), Shep Solomon (Britney Spears, Kelly Clarkson) and Metrophonic Music (Brian Rawling, Paul Barry & Mark Taylor).

Mike’s extensive experience in his Creative and A&R roles both for records and publishing put him in a great position to help artists, writers, bands and catalogue owners fulfill their potential and go on to achieve everything they set out to do. In particular Mike's background in DJ culture and Dance A+R , Promotion and Retail, commissioning remixes and crossing club hits to the very top of the pop charts, combined with his experience in working and developing mainstream hit singles and commissioning music for media, is a rare blend in an industry increasing split into categories and sub genres.


Coming from a background of playing in bands and club DJ'ing, Chris first rose to prominence as a DJ in the mid to late 1980's as one half of an acclaimed partnership with Gilles Peterson, DJ'ing at the legendary Doo at the Zoo parties with Pete Tong, Nicky Holloway, Bob Jones etc. With the birth of the Acid Jazz movement Chris's DJ' ing spread to places as diverse as Caister and Prestatyn Soul weekenders , Cafe del mar Ibiza, Faith Parties, V Festivals, Pacha and Fabric, sharing the bill with everyone from Carl Cox, Danny Rampling and Paul Oakenfold to Norman Jay and Patrick Forge.

Chris took his unique slant on music into production and writing and met with immediate success working with Paul Weller, Galliano, Courtney Pine, Sharon Redd, Roy Ayers, Linda Clifford and Acid Jazz records plus his own productions including collaborations with Style Councillor Mick Talbot and House legend Terry Farley with releases on Sony, Talking Loud, Junior Boys Own, Azuli etc.

Chris has also been heavily involved in the production music scene with many releases through BMG / ZOMBA in everything from European Arthouse Films, Lager and Macdonalds TV Adverts to Bargain Hunt and beyond. His many years diverse experience dealing face to face with musicians as a producer, as well as running indie record labels, distribution and licensing plus a solid understanding of internet and New Media puts him in a great place to help develop new relationships between music, publishing, media and brands.

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2Pointzero Music is a UK based Sync Licensing and Publishing Solution for Master Rights Owners ( Label Owners, Producers, Bands etc) . Music for TV, Ads, Films, Console and Online Gaming. Directors are Mike Sefton and Chris Bangs who both have wide range of experience in most areas of the music industry.